The International Trademark Association (INTA) Conference has begun. Approximately 10,000 trademark and intellectual property professionals from around the world are meeting in Washington, DC, to discuss the state of global trademark law, the business of trademarks and intellectual property (IP), and the future of business and IP in an increasingly global economy and a world that has been made smaller as a result of greater and more reliable Internet connectivity, mobile networks, and all that comes along with it.
While discussion continues regarding traditional trademark topics, including brand strength and international registrations, the Internet and technology appear to dominate the conversation these days. Topics include registration of generic top-level domains (gTLDs), social media and the leverage trademarks and brand identification can provide in that arena, as well as the hot button issue of trademarks and their sale and use in search engine key word and advertising programs.
Fear not brand owners. I know you may have difficulty sleeping in knowing you were not able to attend the conference yourselves. But I’ll keep you posted about developments from here at the exhibition hall.
More to come…